Yahoo acquires BrightRoll

Yahoo has announced that it’s acquiring video ad company BrightRoll for for approximately $640 million in cash. “Video, along with mobile, social, and native, is driving a surge in digital advertising. Here at Yahoo, video is one of the largest growth opportunities, and BrightRoll is a terrific, strategic and financially compelling fit for our video … Continue reading “Yahoo acquires BrightRoll”

Yahoo Acquires MessageMe

Yahoo has acquired mobile messaging application MessageMe. “The MessageMe application will be shutting down, allowing us to focus on helping build the best mobile communications products for Yahoo users”, MessageMe Team said. According to Techcrunch “MessageMe raised $10 million in Series A funding early in 2013, in a round led by ex-Mozilla CEO John Lilly … Continue reading “Yahoo Acquires MessageMe”

Yahoo acquires Bangalore startup Bookpad

Yahoo has acquired Bangalore-Based Bookpad, Makers Of Online File Editing And Collaboration Software Docspad. This follows Facebook’s January acquisition of Bangalore-based Little Eye Labs and Google’s acquisition of Imperium. Bookpad was founded in 2013 by three Indian Institute of Technology (IIT) Guwahati – Aditya Bandi, Niketh Sabbineni, and Ashwik Reddy. “With Docspad, we’re helping to … Continue reading “Yahoo acquires Bangalore startup Bookpad”

Yahoo acquires Zofari

Yahoo as acquired the local search startup Zofari, to bolster local search.Financial terms of the deal were not disclosed. Zofari is an app that enables users to create ‘place stations’ based on their favorite restaurants, cafes, and neighborhoods. “While we’ve built an experience we couldn’t be more proud of, we’re a small company and have … Continue reading “Yahoo acquires Zofari”

Yahoo acquires Mobile advertising company Flurry

Yahoo has acquired a mobile analytics company Flurry, to boostadvertising revenue from smartphones. “We have reached a definitive agreement to acquire Flurry, the industry leader in mobile analytics,” Yahoo said in a blog post. “As part of Yahoo, Flurry will continue to serve the application developer community in the way we always have, only better,” … Continue reading “Yahoo acquires Mobile advertising company Flurry”