Video is already the most effective medium for connecting with consumers. Google introduces 360 degree video ads on YouTube to help advertisers better engage with their audience.
It is currently available in Chrome and the YouTube app on Android and iOS. The viewers can explore every angle of your videos by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or right.
“Thanks to the ability simply to move your phone to see different parts of the video, 360 video ads are a truly mobile-first video ad product,” said JR Futrell, YouTube Ads Product Manager.
Google said that the 360-degree video has a much higher view-through rates than standard videos, with Coca-Cola’s 360 degree video celebrating the 100th anniversary of their iconic bottle design outperformed standard in-stream video ad view-through rates by 36%.
Bud Light becomes the first advertiser in the US to launch 360 video running in TrueView ads. The series of ads feature three different events from Whatever, USA – Bud Light’s takeover of Catalina Island. The immersive ads drop you right in the middle of the action, including a performance by Diplo, the welcome parade, and the “Turn of An Era” 1920’s themed party.
As with the recent launches of cards in TrueView in-stream ads and TrueView for shopping, 360 video ads offer you another way to deepen consumer engagement with your ads on YouTube. Compatible with YouTube HTML5 Rich Media Mastheads and now TrueView in-stream and in-display units, you can maximize the reach of your 360 degree video ads with the power and scale of YouTube’s most popular ad format.
The 360 degree video ads can be created by using one of the following 360 degree cameras Ricoh Theta, Kodak SP360, Giroptic 360cam, or IC Real Tech Allie. All of these cameras are already available or coming soon. Once your video is ready, follow these steps to upload the video to desktop Chrome. The campaigns for 360 degree videos running as TrueView ads, can be set up in AdWords and your Google sales representative can help you with YouTube Mastheads.