Yahoo has acquired a mobile analytics company Flurry, to boostadvertising revenue from smartphones.
“We have reached a definitive agreement to acquire Flurry, the industry leader in mobile analytics,” Yahoo said in a blog post.
“As part of Yahoo, Flurry will continue to serve the application developer community in the way we always have, only better,” said Simon Khalaf, President and CEO, Flurry.
Following the closing, the Flurry team will remain in their present locations, and Flurry’s vision, mission, and focus will stay the same. Flurry’s products will continue to operate and innovate with Yahoo’s support and investment.
Financial terms of the deal were not disclosed.
Flurry is optimizing the mobile experience for developers, marketers and consumers.It’s market-leading analytics product sees activity from more than 540,000 smartphone and tablet apps on over 1.4 billion devices worldwide.
Flurry is venture backed and has offices in San Francisco, New York, London, Chicago and Mumbai.