Pinterest is getting more funds from Japan based Rakuten for growing Internationally.

While everyone is talking about Facebook IPO, the social media sensation Pinterest is working on to raise more funds so that it can grow internationally.

Pinterest is a pinboard-styled social photo sharing website. Pinterest allows users to create and manage theme-based image collections(i-e as Boards and Pins). (e.g Motivational Quotes Board)
is popular among women. Time magazine has listed Pinterest in its “50 Best Websites of 2011” column.

Rakuten, the largest e-commerce site in Japan, is going to invest around $100 millions with Pinterest. This new investment will value the Pinterest to $1.5 billion. And, the Pinterest co-founder and CEO Ben Silbermann decide few other individual investors later.

Hiroshi Mikitani, CEO of Rakuten said: “While some may see e-commerce as a straightforward vending machine-like experience, we believe it is a living process where both retailers and consumers can communicate, discover, and curate to make the experience more entertaining. We see tremendous synergies between Pinterest’s vision and Rakuten’s model for e-commerce. Rakuten looks forward to introducing Pinterest to the Japanese market as well as other markets around the world.”

Ben Silbermann, co-founder and CEO of Pinterest, said: “Our goal is to help people discover things they love, by connecting people through their shared interests. Bringing Rakuten on board gives us an amazing opportunity to move a step closer to this goal.”

Rakuten will help Pinterest on turning their pretty pictures into purchases.

To date, Pinterest has raised a total of $37.5 million. The current investors include Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital.

you can see below an interesting Infographics about Pinterest.

Author: Rajamanickam

Rajamanickam is the Founder of QualityPoint Technologies which runs this News Site.